Product name:  Elf Prep and Prime Hydrate Balm ( apparent dupe of Milk Cooling stick)

Is it Cruelty free: Yes, and so is Milk Makeup for that matter…

Price: £8.99 is the cheapest I found in Superdrug, but watch out for deals. Superdrug also has a great points system on its beauty card.

Shade range: This is a clear balm, it has no tint, it’s transparent. So it’s brown girl friendly yayayy!

Elf Prep & Hydrate Balm
Cooling balm in a stick? Is it a Milk dupe?

My thoughts:

My first thoughts were, though I’ve never used the Milk Makeup cooling stick this does sound like a dupe. But since, I’ve never really used the Milk cooling Stick, I can’t really do a side by side comparison .

But what I can say is this ,I’ve loved using it to hydrate skin, both on top of makeup at work, instead of a mist, which don’t get me wrong- I do love  ( but this bar is smaller so it fits in the handbag, especially whilst travelling.) plus a mist has a tendency to go everywhere, and some inevitably ends up on my hair( Hair frizz anyone?) Which is fine on most dry days in the UK…I still love a good facial mist. ( I have a collection that would rival Imelda Marcos’s shoes) but for a spot application under the eyes, or a subtle daytime work appropriate sheen…I’m loving this.

And whilst it’s soft  it doesn’t shift makeup and somehow so cooling and hydrating so a great touch up under the eyes- it cools the eyes down whilst hydrating them. It says prep, but I don’t think it’s a great primer. To  me a good primer should help fill in those pesky pores, fine lines…. this isn’t ever going to make the halls of fame for that job.

I find it is particularly brilliant when I’m spending long days on the computer, or roasting inside my office (thanks to this glorious but, too hot for me heatwave that we are experiencing), or flying. It’s especially great during the latter, as it’s under the liquid threshold in weight, plus as it’s a solid stick…it actually doesn’t count towards your liquids allowance; unless you are flying out of Manchester Airport- who I swear are a law unto themselves! And it really depends on who’s on duty that day at customs.


Water (Aqua), Propylene Glycol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Glycerin, Sodium Stearate, Portulaca Oleracea Extract, Aloe Barbadensis Leaf Extract, Tocopheryl Acetate (Ve), PEG-40 Hydrogenated Castor Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacoa (Coco) Seed Butter, Butyrospermum Parkii (Shea) Butter, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Blue 1 (CI 42090), Yellow 5 (CI 19140)

Would I repurchase?

Yes. I’ve already got a backup. I live in constant fear of them being discontinued!

Final thoughts:

I’ve come to realise that skincare on a stick is my new favourite. I love that it will never ruin the lining of your precious bags, its portable and the ELF stick is affordable.

I’ve never tried the Milk Ice cooling stick. Is this a dupe? Can you please let me know in the comments below? Love Elle xx

Note of disclaimer: All opinions are my own, I have no affiliations with any company, there are no affiliate links on this post and all products are purchased with my own money . Please check ingredients list of all products that you buy, in case you have allergies to any of the products that I mentioned. If you are particularly sensitive or even if you’re not, allergies can happen suddenly, even with products that you have used for years. If unsure, please do a patch test on your elbow, and wait 48 hours before using any of the products I’ve suggested. Please do not copy, publish any photos on this blog or contents in its entirety or otherwise without my express permission.



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